Pasta and Bubbles. All the beauty of Italians abroad.

2014 marks the definitive consolidation of foreign markets regarding the sale of typical products.
The bubbles become the economic driving force of the entire agri-food sector with an overall average increase of 22%. A historical record driven by the Prosecco that never ceases to amaze with its market penetration ability.  
Talking to numerous French importers, their interest in the Italian sparkling wine that is also included in their wine lists becomes increasingly evident. Events are becoming more and more frequent in luxury Paris, where one sips on Prosecco. It has now become a trend that knows no prejudices, even among our cousins across the Alps.

According to Istat data, Italian bubbles sell 300,000,000 bottles. Notable increases: China with 195%, Great Britain with 50% which surpasses the United States with a 21% increase. Conversely, a worrying phenomenon is emerging in a country where it is least expected. In Germany, after Prosecco on tap, there is the commercialization of imitations such as Kressecco or Meer Secco.
Germany is also reducing the consumption of our bubbles. 
 

Italian superstar abroad is pasta!
It consolidates in historical countries like Great Britain, France, Germany, and Japan. These countries together account for almost 60% of all exports. However, other very dynamic countries are emerging, such as South Asian states, particularly South Korea and China. Israel also shows excellent performance with a +10%. Russia remains the country with the highest increase in imports at +19%.  Brazil is the new South American frontier with significant increases of 5%. The typical formats are increasing, and in particular, there is an increase in territorial pastas like Gragnano and authorial Marchigiana pasta. 
 

In both cases, 2014 has marked a record year that highlights the good health of Italian agri-food excellence, particularly the historic raw materials of our country. This performance increasingly drives producers to direct their destinies abroad but, at the same time, supports companies that can thus hope for an Italian recovery.