The good, honest, and brave Italy

This week, the International Food Biennale, Tutto Food, took place in Milan, and it was a great opportunity to take stock of numerous issues related to food commercialization and ethical production.

2014 will be remembered as a fateful year for agricultural production and the destructive aftermath does not subside, especially considering what is happening in Salento with the Xilella fastidiosa bacteria.
But beyond nature, mankind has also contributed, and in some areas of Campania, people are still talking about the land of fires. For those who have visited those places, embarrassment and anger continually resurface.

Who pays the price? The small farmers, those who break their backs every day to bring dignity to their lives and families. We took a long tour of the pavilions and particularly focused on conversing with a few producers from Campania and Naples. The atmosphere was heavy. The attendance at their stands was noticeable, conditioned, heavily conditioned.

Does the public no longer trust? Certainly, at a time when the search for certainty and awareness is a cornerstone of the new average consumer, everything that has appeared in the media has driven purchases away from those territories.

But there are courageous men and women who are strongly exposing themselves against a system that has not yet defeated them and never will. They are the heroic small producers of Campania felix. Those who believe deeply in their land, and when they tell you about it, they become one with it. We have chosen more than one, producers of Gragnano pasta, EVO oil, Piennolo tomato sauce, and fishermen and processors of anchovies: all excellences that must be safeguarded but above all developed.

 

And today, we dedicate this article to them. To their courage and honesty. Because to save that land, the only thing to do is to shout to the world the names of great women and men.
People who never give up and who know they can only offer the excellence of a land where sun, air, and sea remain unique in the world.