More organic products are in the cart, but which ones?

In the last century, everyone was skeptical about organic products. They were considered a luxury for a few, and there were complaints about the quality and actual effectiveness of such health-focused diets. Everyone was ready to shoot them down, in short. But try it now… you would become the “out of touch” ones. The sense of attraction and appeal, as well as the sentiment towards this green world, is actually transformed and exaggerated by trends like vegan. Organic is in fashion and the data is becoming increasingly impressive.

According to Nielsen data from May 2017, 83% of families consume organic products and 40% of new products launched on the market are organic.

Do you want to know which products are the most popular?

The highest growth trend has been in whole wheat semolina pasta, with spelt and kamut, experiencing an increase of 52.8%.
In second place are UHT milk substitutes such as various Soy, Coconut, Spelt milks, etc., with an overall increase of 32.7%.
In third place are fruit jams, which show an overall increase of 30.1%.
In fourth place are all crunchy cakes like rice cakes, corn cakes, grain cakes, etc., with a positive value of 30.8%.
In fifth place, with a +19%, is the entire galaxy of cereals and dried legumes such as chickpeas, pearl spelt, etc.
Flours and flour blends also see a significant increase with a value of +8.3%, along with unshelled dried fruit.

60% of sales come from “dry” products, 21% from fresh products, and 12% from fruits and vegetables. More than half of whole and special pasta consumed in Italy is organic, more than 30% of jams, milk substitutes, and rice cakes, 19% of legumes and cereals, and 14.5% of eggs.

This represents a growth that is in absolute contrast to the general scenario in which the food & beverage sector finds itself, where sales in Italy in 2016 were anchored at +0.1% compared to 2015. "In the 12 months ending March 31, only in hypermarkets and supermarkets, sales of organic products exceeded 1.27 billion euros, growing by 19.7% compared to the previous year. The numbers for large-scale distribution must be supplemented by nearly 900 million in specialized stores, about 350 million in catering, and around 1.8 billion in exports. With minor channels (direct sales, online), we exceed 4.5 billion," clarifies Roberto Zanoni, President of AssoBio.
 

S&M