Casa Vinicola Sartori Spa

The Sartori company was born from the entrepreneurial verve of grandpa Pietro, an eccentric personality, but magmatic from a commercial point of view. His days were spent among a thousand different businesses. However, this whirlwind of interests found a stable pivot in the management of his trattoria.

Pietro Sartori's trattoria represented an indispensable address for merchants, businessmen and small industrialists in the area, who did not miss an excellent Veronese Rosso wine, as it was defined at the time. In 1898, grandpa Pietro bought his first vineyard in Negrar, so that good wine would never be lacking on the table of his loyal customers

.

However, the decidedly prosperous business did not distract him from the goal of creating a big family: he had five children and made them all study, leading them to obtain a degree, an event that was far from frequent at the time.

Regolo will take care of the company after Pietro retired and will relaunch the family brand around the second fifty years of the century. He believes in the company, has a great passion for wine and spends every energy to consolidate and make Sartori's presence on the market even more authoritative. The headquarters is always Villa Maria, the investment that Grandpa Pietro had made, probably already imagining it as the ideal place to grow his family and his

business.

A gentleman dedicated exclusively to the profession and to the family, Regolo was considered an operator of a certain level and an extraordinary taster, thanks to an unusual palate, whom he loved to treat like a violinist does with his hands. It was the habit of Regolo Sartori to personally prepare wines for his customers, who at the end of the “composition” put their signature on the barrel, testifying that the blend had been deposited

.

Today Sartori reproduces this modus operandi on a large scale. Tailor-tailoring, in nomen, omen! Just like a tailor designer would do, Sartori takes the measurements, outlines the model, chooses the fabrics and finally makes the dress -the blend, the wine- that will parade on the most important catwalks in the world and will make the most authentic essence of Made in Verona, Italy shine in a glass of Amarone or Soave Classico.

Towards the future with Colognola

The occasion was one of the historic ones: two authentic star players, Pierumberto Sartori and the Director of the Colognola Social Winery, Giancarlo Lechthaler, had met, studied, dated for a long time and, in the end, established a bond of mutual esteem. There is the right understanding, human even before commercial, to merge supply chain skills: Colognola the productive ones and Sartori the distribution and

marketing skills.

The goal is to start a very ambitious common growth project in the production and distribution of wines, all over the world.

The operation marks the definitive departure of the “senior” Sartori who decide to abdicate, this time officially, in favor of the young heirs.

In fact, the agreement marks the beginning of a new era at Sartori, that of a renewed awareness based on a quantity of vineyards never known before, an exponentially growing turnover, an otherwise impossible availability of men, means, knowledge, experience, organizational capacity.

All this with complete control of the wine production and distribution chain, from the ground to the consumer's table.

Today Sartori is a successful company with an international vocation, which generates more than 80% of its turnover in more than 50 countries: throughout Europe, in North and South America, in Russia, in Southeast Asia. That motto “of Verona” and the proud presence of Cangrande della Scala, which stand out on the logo, certify the deep and indissoluble bond with the places, history, beauty and elegance of one of the most visited cities

in the world.

Sartori, as they like to say in the company, has always fought for Verona, working exclusively on classic Veronese wines: Valpolicella, Soave, Bardolino, Bardolino Chiaretto, reinterpreted in an elegant and personalized way, to adapt them to the taste of consumers in the four corners of the world, thanks to dedicated oenological itineraries and, above all, with the fine work done by master blenders and an international team of oenologists.

The labels on which the company focuses today are Regolo Valpolicella Superiore DOC Ripasso and Marani Bianco Veronese IGT, wine-brands that are very representative of the Sartori bouquet. With these two wines, Sartori works at the boundaries of the disciplinary, always using Verona varietals and vines, but with a freer hand to create a characteristic style and recognizability that the company would like to be, one day, a direct expression of its elegant style and its identity as a

winemaker.