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In 1899, Ernesto Pavoncelli opened his first butcher shop in Pescantina, a village nestled among the hills of Valpolicella and the Veronese banks of the Adige River. The meats, selected as only a true expert knows how, quickly won over the first customers. This is how the adventure of a company that has been around for over a century began, with word-of-mouth reaching well beyond the neighboring towns.
Demand continued to grow, and in 1925, Ernesto decided to open the first salami factory, which, in a short time, was able to produce all the traditional Veronese cured meats. Today, more than 110 years later, the Pavoncelli salami factory carries with it the same family values of the past and jealously guards its secret recipes. It is still the same passion that drives the choice of ingredients for creating top-quality products such as carne salada, arista, luganeghe, pancetta, prosciutto, and many other products based on "ciccia"!