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Viola - Bontà in Barattolo,was born from the idea of enhancing ancient recipes of Italian tradition. It represents the famous intertwining of values of the past and services, dynamism of the present. Lidia Sbarra feels the need to rediscover smells, flavors, and processes of the past. Fundamental traditions of the family in which she grew up, in Matese, who has always had the fortune to know, observe and taste, until falling in love with it. Evidently, these traditions, so strong, are part of her, her brother Roberto, Vincenzo, and anyone who has had the good fortune to taste the flavors of the Italian land, produced with the artisanal techniques of the past that we are, increasingly, neglecting. This is where the first jar Viola of sliced eggplants in oil was born.
The Insight
From this need, in 2022, Lidia with the support of Roberto and Vincenzo decided to found a young start-up where the focus is to allow everyone to discover or rediscover the Italian tradition based on the importance of flavors of the past, the taste of genuine products of the land and the love for good food. In the craft laboratory of Viola, jars are prepared using artisanal processing techniques from the past, with few raw materials but carefully selected and of high quality, 100% Italian, sourced from selected suppliers and producers.
Proposal
Vegetable preserves in extra virgin olive oil, simpleand ancient, good and nutritious products that aim to highlight the recipe and the flavor. The goal remains the promotion of Made in Italy, of youth entrepreneurship with the historical values of the past. Starting from our roots to rediscover the passion for cooking and the love for good food.
Laboratory and Art
In the laboratory, every phase is carefully attended to: selectionof the raw materials of the highest quality, cuttingof the vegetables to perfection, choiceof the fabrics, applicationof the labels and sealing of the jars. The names of the jars are not random but are chosen by drawing inspiration from the natural colors of the vegetables, looking for a person's name that could, in some way, reflect them. Viola Eggplant, Jade Zucchini, Amber Pumpkin, Red Tiziano Tomato.
Packaging
The packaging of Viola - Bontà in Barattolo truly deserves a note of merit. It consists of glass jars, various formats based on the product, label applied by hand, 100% removable, with a lid covered by a fabrichandpicked and cut by the producers. All this effort aims to create a sustainable product: because it is nice to take care and worry about every detail to do good for the place where we live, the Earth.
Values
Passion for cooking and good food, Tradition through exclusively manual processes, as it was done in the past, Quality using only selected Italian raw materials, Seasonality respecting the sacred times of the land and its fruits, Attention to detail personally overseeing every phase of the processing, Respect for the environment using exclusively sustainable products, 100% recyclable.
Buying a jar from the Viola - Bontà in Barattolo line means immersing oneself in the flavors of the past, those authentic, and supporting the youth entrepreneurial activity that wants to develop sustainably, preserving the ancient and legendary artisan methods of tradition.
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Producers
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