Pasta Martelli

The story of the Martelli Family is that of a company inside a castle, precisely that of Lari. We are in the midst of the endless series of hills and hillocks in the province of Pisa.

The castle contextualizes the Martelli Pasta Factory, not only because it is unusual today to see a pasta factory away from an industrial area, but above all because the castle represents a true market positioning for the Martelli family: feeling protected by the walls of knowledge of the craft and history while carrying on their mission, which is “to produce pasta like in the old days, constantly seeking the perfect balance between tradition and diversity.”

Martelli Pasta: High Quality is a Family Affair

Family and organizational structure are two key words in the Martelli pasta factory. There is always a line, both horizontal and vertical, that unites all those working within this pasta factory. It is the line of kinship. There are no outsiders, only family members, who in the two meters that separate the home from the production area carry on this pasta with its unmistakable packaging.

Why has the pasta of the Martelli family become an excellence of Made in Italy known all over the world? Obviously, when we are faced with such striking examples of success, the factors are always multiple. But there are numbers that speak very clearly.

Drying Pasta: A 50-Hour Affair

In a world where everyone is in a hurry, the Martelli Family Pasta Factory takes its time. The right time. If it takes 50 hours of drying to make the pasta porous and ready to absorb the right amount of sauce, why rush this process to just 4 hours as in industrial processes? Here we are in a castle: these matters remain outside. Just as GDO (Large Scale Distribution) stays outside. In fact, Large Scale Distribution always pulls tricks to get it on their shelves, but according to the Martelli family, it would lower the market positioning. So, nothing doing.

Shall we talk about other numbers? 5 are the different types of pasta that the Martelli Family Pasta Factory has been producing for decades, while 50 is the minimum number of types of pasta that even the smallest Pasta Factory normally produces. Among market logics and the search for excellence at all costs, barricading themselves on their production belief, it is obvious where the choice has fallen.

Martelli Pasta Factory: Tradition is Yellow

A brand identity written in black on yellow, indelibly. Yellow is the Tuscan tradition of those who have been producing pasta for a very long time, in a way that is completely different from other Italian regions where the classic color was blue. The calligraphic font, almost childlike, conveys the small size. This is what the Martellis have always wanted to communicate to the market since the beginning.
The desire to never lose what has always been the perfect measure for attention to detail and the pursuit of qualitative excellence.